- Industry
- Sports Technology & Fan Engagement
- Solution
- Pryvate Secure Communications Engine (PSCE)
- Services Delivered
- Messaging · Voice Calling · Video Calling
- Integration Type
- Embedded Communications Platform
360Sports is a modular sports super-app designed to bring together sports content, fan engagement, gaming, statistics and rewards within a single connected ecosystem. Built around five core verticals — Watch, Share, Play, Score and Engage — the platform creates a seamless user journey where fans can consume content, interact with communities, participate in games and access real-time sports information from one application. To support real-time communication between users, creators, partners and communities, 360Sports integrated the Pryvate Secure Communications Engine (PSCE).
The Challenge
As part of its MVP development and launch roadmap, 360Sports required a communications solution that could be integrated quickly and efficiently without diverting resources away from the platform's core sports-focused functionality.
- Real-time messaging
- Voice calling
- Video calling
- A seamless user experience within the 360Sports application
- A scalable communications infrastructure capable of supporting future growth
Building these capabilities from scratch would have increased development complexity, cost and delivery timelines.
The Solution
Secure Messaging
PSCE provides real-time messaging functionality, enabling users to exchange messages directly within the application.
Voice Calling
Integrated voice calling allows users to connect instantly through the platform, creating a richer and more engaging user experience.
Video Calling
Built-in video calling provides face-to-face communication capabilities, supporting future creator engagement, fan interaction and community collaboration opportunities.
Embedded Communications
All communications features are embedded directly within the 360Sports application, creating a seamless experience without requiring users to switch to third-party messaging or calling platforms.
Why Pryvate
By integrating PSCE, 360Sports was able to accelerate development and focus internal resources on its core product vision.
- Faster time to market
- Reduced development risk
- Proven messaging, voice and video technology
- Seamless integration into the existing platform
- Scalable architecture for future expansion
- Enhanced user engagement through direct communication tools
The Outcome
The integration of the Pryvate Secure Communications Engine successfully delivered a complete communications layer for the 360Sports platform.
This enabled 360Sports to strengthen its user experience while maintaining focus on delivering its broader sports ecosystem ahead of key launch milestones, including the Malta MVP rollout and FIFA World Cup 2026 activation strategy.
Key Features Delivered
- Real-time messaging
- One-to-one chat
- Group messaging
- Voice calling
- Video calling
- Embedded communications within 360Sports
- Scalable communications infrastructure
About PSCE
The Pryvate Secure Communications Engine (PSCE) enables organisations to integrate messaging, voice and video calling capabilities into their own applications and digital services. By leveraging PSCE, organisations can accelerate deployment, reduce development complexity and deliver modern communication experiences directly within their products.
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